The effectiveness of billboard advertising in kenya continue to be a major feature of the Kenyan environment and outdoor advertising is still a powerful influence there. Outdoor billboards are an irresistible attraction for marketers looking to connect with and engage their target market.

Billboard advertising in Kenya is the use of a large-scale digital or printed advertisement to promote a company, brand, product, service, or campaign. Many people don’t focus on the effectiveness of billboard advertising in Kenya but we’ll be looking into that now.

Importance of Effective Billboard Advertising

Kenya is a country in constant motion, spending more time on the road and less time at home. Because of this, outdoor advertising is a crucial and successful way to get messages in front of people in our mobile culture. When trying to get travellers to recognize a brand or product, billboards can be a useful tool. Let us explore some Importance of billboard advertising in Kenya.

1. High Visibility: Billboards are strategically placed in high-traffic areas to reach a large audience quickly. They are effective for building brand awareness with eye-catching designs and concise messaging, leaving a lasting impression on viewers and reinforcing brand recognition. They can also be placed in specific locations for targeted advertising.
2. Targeted Advertising: Billboards can be put in strategic positions to reach specific demographics or geographic areas. This enables advertisers to tailor their message to the audience that is most likely to be interested in their products or services.
3. continual Exposure: Unlike other forms of advertising that have a limited exposure time, such as television or radio commercials, billboards provide continual exposure to passing pedestrians and motorists, increasing the likelihood of the message being seen.
4. Cost-Effective: When compared to other kinds of advertising such as television or print media, billboards are frequently a more cost-effective way to reach a broad audience, especially given the extended exposure time.
5. Non-intrusive: Billboards provide a non-intrusive type of advertising. Unlike TV or radio commercials, which interrupt the content people are attempting to enjoy, billboards are a passive type of advertising that consumers may interact with at their leisure.

Types of Effective Billboard Advertising in Kenya

While there are numerous types of billboards, let’s explore three popular options for the sake of the article

1. Bulletin Billboard (Link to the various categories)
2. Digital Billboard
3. Mobile Billboard

Bulletin Billboards:

These Bulletin billboards are the most widespread, towering at 48 feet wide and 14 feet high, captivating both drivers and pedestrians. Commonly found on:

• Expressways
• Highways
• Roads with heavy traffic, offer excellent brand visibility at strategic locations.

Expect costs to range from KES 250,000 to KES 700,000 per month, making them a comparatively affordable option. The price depends on location, production expenses, and the specific site you choose.

 Digital Billboards:

Dazzling the streets of Nairobi, Mombasa, and other bustling Kenyan cities, digital billboards showcase everything from telecom services to personal care products with dynamic displays. Strategically positioned in high-traffic areas, they captivate audiences and grab attention effortlessly.

The customizable nature and eye-catching visuals come at a premium. Monthly costs typically start at KES 1,000,000 and can easily climb to KES 2,500,000 or even higher based on factors like location, demographics, and the specific billboard features.

Mobile Billboards:

Mobile Billboards are of two types; “flex” (printed) and LED. As the name suggests, they deliver your message directly to your target audience, effortlessly navigating busy streets and major events.

Static (flex) mobile billboards offer cost-effective exposure, ranging from KES 50,000 to KES 100,000 per month. For the vibrant impact of LED mobile billboards, anticipate a range of KES 250,000 to KES 700,000, influenced by state, duration, and the number of vehicles involved.

Impact of Billboard Advertising in Kenya on Consumer Behaviour

Some people have a minimal awareness of billboard advertisements. According to the findings of one study, billboard commercials that generate new ideas are good at informing and persuading people and being environmentally conscious can be positively perceived by consumers.

Here are some of the impacts of billboard advertising on consumer behaviour;

• Brand Awareness and Recall: Billboard commercials serve to raise and reinforce brand awareness among customers. Repeated exposure to a brand message or picture on billboards raises its recall value, increasing the likelihood that consumers will remember and recognize the brand when making purchasing decisions.
• Influence on Purchase Intent: Effective billboard advertising can influence consumer purchasing decisions by altering views of a product or service. Billboards with compelling images, convincing message, and strategic placement can pique consumers’ curiosity and desire, prompting them to consider the advertised product or service before making a purchase.
• Aesthetic Appeal and Emotional Response: Billboards frequently use visually appealing designs and emotive messaging to capture the attention of consumers. A billboard’s aesthetic appeal and capacity to elicit emotions such as joy, excitement, or curiosity can leave a positive image of the promoted brand and affect consumer behaviour appropriately.
• Localization and Cultural Relevance: Billboard advertisements that speak to local culture, values, and preferences are more likely to connect with customers on a deeper level. Advertisers in Kenya frequently modify their billboard ads to suit local customs, traditions, and language, which increases their relevance and efficacy in influencing consumer behaviour.
• Call-to-Action and Engagement: Some billboard advertisements contain a clear call-to-action (CTA) that encourages customers to take immediate action, such as visiting a store, website, or social network page. A well-executed CTA can increase consumer engagement and promote desired activities, eventually influencing purchase decisions.
• Social Proof and Endorsements: Billboards with endorsements from celebrities, influencers, or satisfied customers can use social proof to increase consumer confidence and credibility. Positive associations with well-known individuals or peer endorsements might impact consumer attitudes and behaviour towards the advertised brand or product.
• Long-Term Brand Building: While billboard advertising can produce rapid effects, its influence on customer behaviour frequently goes beyond short-term sales. Consistent and smart use of billboards over time helps to establish long-term brand recognition, foster brand loyalty, and influence repeat purchases among consumers.

Advertisement permit in Kenya

In Kenya, adverts permit is required for posting advertisements in public places such as billboards, posters, banners, and other outdoor advertising mediums. The permit is issued by the appropriate local authority, such as the county government or municipal council, based on the location of the advertisement.

The advertisement permit serves several purposes:

1. Regulation: It governs the placement and content of ads to ensure that they comply with municipal laws, zoning rules, and aesthetic guidelines. This serves to reduce visual congestion, ensure public safety, and preserve the area’s visual landscape.
   2. Money Generation: Advertisers are normally obliged to pay a charge to get an advertisement permit, which provides money to the local government. The fee varies according to the size, duration, and location of the advertisement.
   3. Enforcement: By forcing marketers to get permission, local governments can ensure compliance with advertising regulations and take action against unauthorized or non-compliant ads. This promotes order and fairness in the advertising sector.
2. Public Interest: The process of obtaining an advertisement permit may include public consultation or review to verify that the advertisements are appropriate and benefit the community. This serves to defend the public interest and prevent the spread of inappropriate or deceptive advertising content.

Conclusion

At Alternative Adverts, we’re passionate about helping businesses thrive through impactful billboard advertising in Kenya. Our comprehensive solutions, combined with local expertise and a commitment to affordability, make us your perfect partner for success.

Outdoor Advertising is a very important part of any business strategy. Outdoor advertising, especially on billboards, is one of the most well-known and successful form of advertising. The dynamic and diversified geography of Kenya provides numerous opportunities for businesses to connect with their target market. This article sheds light on different types of billboards, their costs, benefits, optimal sites, and techniques for successful deployment in the Kenyan market.

Types of Billboards

• Static billboards display a fixed message throughout the campaign. They provide an inexpensive solution to increase long-term brand exposure.

 

 

• Digital billboards use advanced technology to display dynamic material such as video, animations, and customizable messaging. They offer flexibility and enable customized advertising based on time of day or audience demographics.
• Transit Advertising refers to advertisements shown on public transit vehicles such as buses, and trains. These mobile billboards reach out to commuters and pedestrians in both urban and rural locations.

Cost of Outdoor Advertising in Kenya

The precise cost of billboard advertising in Kenya varies depending on numerous factor such as;

• Location: Prime locations with large traffic volumes will be the most expensive. Less populated locations will be more inexpensive.
• Size of the Billboard: Larger billboards are inherently more expensive than smaller ones. Rates are typically calculated depending on square footage.
• Digital vs. Static: Digital billboards with dynamic content cost more than static displays with a single message.
• Duration: Short-term campaigns may be more expensive per day than long-term contracts (often a year or more) that provide bulk discounts.

Estimated costs:

• Static billboards cost between Ksh 160,000 and Ksh 200,000 per month.
• Digital billboards can cost substantially more than static billboards, potentially starting at Ksh 300,000 or more each month.

Benefits of Billboard Advertising

1. Broad Reach: Billboards provide unrivalled visibility, reaching a large audience across multiple demographics. When carefully placed in high-traffic places, they provide as continual reminders of your business, thus increasing awareness and visibility among potential customers.
2. 24/7 Visibility: Unlike other advertising mediums, billboards provide continuous visibility. Whether it’s day or night, rain or shine, your message will be prominently displayed, ensuring uninterrupted exposure to consumers.
3. Targeted Advertising: With strategic placement, companies can adapt billboard campaigns to certain demographics or geographic locations. Billboards provide the freedom to target specific audiences, maximizing the relevance and impact of the advertising message.
4. High Impact: Well-designed and carefully placed billboards have the ability to capture audiences and leave a lasting impact. Their larger-than-life appearance draws attention, brilliantly breaking through the clutter of modern advertising. A fascinating billboard design combined with intelligent placement can elicit emotions, pique curiosity, and boost brand recall, resulting in improved consumer engagement and loyalty.
5. Building Brand Awareness: Effective billboard advertising does more than just promote a specific product or service; it also helps to generate brand awareness. By linking the new offering with an established brand, marketers can use existing brand equity to build consumer confidence and credibility. Even if buyers aren’t initially interested in the new product, raising brand recognition can result in future sales and customer loyalty.
6. Creating Buzz and Excitement: Strategic advertising efforts can build buzz and excitement for new products or services. Billboard advertisements may elicit anticipation and excitement from their target audience by using imaginative narrative, intriguing imagery, and engaging themes. This expectation frequently results in heightened curiosity and interest, prompting consumers to seek additional information or perhaps make a purchase.

Tips for Selecting the Best Billboard Location:
• Align billboard placement with your desired customer’s demographics and location.
• Consider traffic volume and speed. Locations with slow traffic allow for greater message absorption.
• Make sure your billboard is visible and not blocked by trees, buildings, or other signage.
• Analyze the surrounding area for competing billboards to prevent message dilution.

Billboard advertising in Kenya is an effective way for businesses to increase brand awareness, target certain groups, and have a lasting impact. By understanding the types of billboards available, their benefits, and the financial aspects involved, businesses can make informed judgments about adopting this impactful marketing tactic into their Kenyan marketing mix.

FAQs

Do I need a permit for a billboard in Kenya? Yes, obtaining a permit from the relevant authorities is mandatory for billboard advertising.

• How long does a billboard campaign typically last? Billboard campaigns can range from a few weeks to a year or more, depending on your marketing goals.
• Can I change the content on a static billboard? No, static billboards display a single message for the duration of the campaign. For flexibility, consider digital billboards.
• How do I measure the success of a billboard campaign? Tracking website traffic, social media engagement, and inquiries generated through the billboard can provide valuable insights.

Billboard advertising in Kenya has become an integral part of Kenya’s marketing landscape, providing businesses with a powerful tool to reach their target audience. As the Kenyan economy continues to grow, so does the demand for effective advertising strategies. In this comprehensive guide, we will delve into the world of billboard advertising in Kenya, exploring its significance, regulations, and answering frequently asked questions (FAQs) to help businesses make informed decisions.

Significance of Billboard Advertising in Kenya:

Billboard advertising holds a crucial role in the marketing mix for businesses operating in Kenya. Its ability to capture attention and deliver a concise message to a large and diverse audience makes it an attractive option. Here are some key reasons why billboard advertising is significant in Kenya:

1. Wide Reach:

Billboards strategically placed in high-traffic areas ensure that your message is seen by a vast number of people, increasing brand visibility.

2. Cost-Effective Impact:

Compared to other forms of advertising, billboards offer a cost-effective way to reach a large audience. The one-time production cost and recurring rental fees can often provide a better return on investment (ROI) than traditional media.

3. Brand Awareness:

Billboards contribute significantly to brand awareness. A well-designed billboard with a memorable message can leave a lasting impression on the target audience.

Regulations and Compliance:

To ensure the effectiveness and ethical nature of billboard advertising in Kenya, there are regulations and compliance standards set by relevant authorities. Understanding these guidelines is crucial for businesses looking to leverage this advertising medium.

1. Approval Process:

Before erecting a billboard, businesses must obtain approval from the relevant local authorities. This process involves submitting designs, dimensions, and other necessary details for scrutiny.

2. Size and Placement:

Billboards must adhere to specific size regulations, and their placement should comply with zoning regulations to maintain aesthetic and safety standards.

3. Content Restrictions:

Advertisements must conform to ethical standards, avoiding content that may be offensive, misleading, or inappropriate. Compliance with content guidelines is essential to prevent legal issues and public backlash.

How to start billboard advertising in Kenya

Starting billboard advertising in Kenya involves a series of steps, including planning, obtaining approvals, designing your advertisement, and choosing the right locations. Here’s a step-by-step guide to help you get started:

1. Research and Planning:

– Identify your target audience and determine the locations where your audience is likely to see your message.

– Research on the types of billboards available, their sizes, and costs associated with different locations.

2. Understand Regulations:

– Familiarize yourself with the regulatory requirements for billboard advertising in Kenya. Contact relevant local authorities, such as the city or county government, to understand zoning regulations and approval processes.

3. Choose Locations:

– Select strategic locations for your billboards based on factors like high traffic areas, target demographics, and visibility. Consider the size and positioning of the billboards to maximize impact.

4. Contact Regulatory Agencies:

– Reach out to the relevant regulatory agencies, such as the local authorities and city councils, to inquire about the approval process. Obtain information about the required documentation and fees for obtaining permits.

5. Obtain Approvals:

– Submit the necessary documents and applications to the regulatory bodies for approval. This may include design details, billboard specifications, and other relevant information. Be prepared to comply with content regulations.

6. Design Your Advertisement:

– Work with a professional graphic designer to create an eye-catching and effective billboard advertisement. Ensure that the design aligns with your brand and delivers a clear message to your target audience.

7. Comply with Content Standards:

– Ensure that your billboard content adheres to ethical standards and complies with regulations set by bodies like the Advertising Standards Board. Avoid content that may be offensive, misleading, or inappropriate.

8. Budget and Negotiate:

– Develop a budget for your billboard advertising campaign, taking into account design costs, production costs, and rental fees. Negotiate with billboard owners or advertising agencies for favorable rates, especially if you plan to use multiple billboards.

9. Production and Installation:

– Once approvals are obtained and agreements are in place, proceed with the production of your billboard. Work with a reputable printing company to ensure high-quality prints. Coordinate with installation teams to set up the billboards at chosen locations.

10. Monitor and Evaluate:

– Regularly monitor the performance of your billboard advertising campaign. Evaluate the impact on brand visibility, customer engagement, and any changes in foot traffic or sales.

11. Comply with Renewal Requirements:

– If your billboard advertising campaign is successful and you wish to continue, be aware of renewal requirements. Some permits may need to be renewed periodically, and compliance with regulations is crucial for ongoing success.

Remember that successful billboard advertising requires a well-thought-out strategy, compliance with regulations, and effective communication with regulatory bodies. By following these steps, you can navigate the process of starting billboard advertising in Kenya and leverage this powerful medium to promote your business effectively.

Relevant Regulatory Agencies for Advertising in Kenya

In Kenya, advertising is regulated by several government agencies to ensure that advertisements adhere to ethical standards, comply with the law, and protect consumers. Here are some of the relevant regulatory agencies for advertising in Kenya:

1. Advertising Standards Board (ASB):

The Advertising Standards Board is responsible for overseeing advertising content and ensuring that it meets ethical standards. They handle complaints about advertisements and work towards maintaining fair advertising practices.

2. Media Council of Kenya (MCK)

The Media Council of Kenya is a statutory body that regulates media and advertising practices. It ensures that media houses and advertisers adhere to ethical standards and comply with media laws in Kenya.

3. Communications Authority of Kenya (CAK)

The Communications Authority of Kenya is responsible for regulating and licensing all communication services in Kenya, including broadcasting and advertising. They set standards for advertising in the electronic media.

4. Kenya Film Classification Board (KFCB)

The Kenya Film Classification Board oversees the classification and regulation of film and broadcast content in Kenya. Advertisements that are part of audiovisual content may fall under the purview of the KFCB.

5. Competition Authority of Kenya (CAK)

The Competition Authority of Kenya ensures fair competition in the market. While not specifically an advertising regulator, it plays a role in monitoring and addressing anti-competitive behavior in the advertising industry.

6. City/County Governments

Local government authorities have zoning and planning departments that regulate the placement and construction of billboards. Businesses intending to erect billboards need to obtain approvals from these local authorities.

7. Kenya Association of Advertising Agencies (KAAA)

The Kenya Association of Advertising Agencies is not a regulatory body, but it plays a role in promoting ethical advertising practices and industry standards. It serves as a representative body for advertising agencies in Kenya.

8. National Environment Management Authority (NEMA)

NEMA is involved in regulating outdoor advertising with an environmental impact, ensuring that billboards and other outdoor advertisements comply with environmental standards.

Businesses engaging in advertising activities, including billboard advertising, should be aware of the guidelines and regulations provided by these agencies. It is crucial to liaise with the relevant authorities to obtain approvals and ensure compliance with the law, contributing to the ethical and responsible practice of advertising in Kenya.

Conclusion:

Billboard advertising in Kenya presents businesses with a dynamic and impactful way to connect with their audience. Understanding the regulations, costs, and potential benefits is essential for making informed decisions. By leveraging this powerful medium, businesses can enhance their brand visibility and contribute to their overall marketing success in the Kenyan market.

Cost of Billboard advertising in Kenya stands tall, capturing the attention of millions. We’ll delve into the dynamic world of billboard advertising in Kenya, exploring its impact on businesses, the evolving trends, and why it remains a potent force in the age of digital marketing.

Billboard Advertising in Kenya: A Powerful Reach for Your Brand

Billboard advertising in Kenya remains a potent force in the Kenyan market, with billboards occupying a prominent place in the landscape. Whether lining Nairobi’s bustling streets or gracing the scenic highways of Mombasa, outdoor billboards offer undeniable appeal for brands seeking to reach and engage their target audience.

Proven Effectiveness of Billboard Advertising in Kenya:

• Widespread Reach: Billboards extend your message to diverse audiences across urban, suburban, and even rural areas, ensuring it’s readily accessible across the nation.
• Frequent Exposure: Strategic placements guarantee repeated viewing by motorists, pedestrians, and commuters, increasing brand recall and awareness.
• Impactful Visibility: Large-format visuals captivate attention and deliver impactful brand messages, leaving a lasting impression on viewers.

Advantages of Billboard Advertising in Kenya

• The Strategic Placement Advantage: One of the key elements that make billboard advertising thrive in Kenya is its strategic placement. From the busy streets of Nairobi to the picturesque landscapes along major highways, billboards strategically position brands in the line of sight of their target audience. This geographic precision ensures that businesses can reach potential customers where they live, work, and travel, maximizing visibility and recall.
• Connecting with the Mobile-First Generation: Billboard advertising in Kenya complements the digital lifestyle by creating memorable visual experiences that seamlessly integrate with online campaigns. Kenya’s population is increasingly tech-savvy, with a significant portion relying on smartphones for information and entertainment. Smart advertisers leverage QR codes and interactive elements on billboards to drive online engagement, creating a bridge between the physical and digital worlds.
• Diverse Content for Diverse Audiences: Billboard Advertising in Kenya serves as a canvas for brands to showcase their understanding of local nuances and values. Kenya’s rich cultural tapestry calls for diverse and culturally relevant advertising. Advertisers in Kenya customize content to resonate with the diverse demographics, languages, and traditions, fostering a sense of connection that goes beyond generic messaging.

      Billboard advertising costs in Nairobi, Mombasa, etc.

When it comes to billboards advertising costs, Nairobi and Mombasa lead the pack in Kenya, followed by cities like Kisumu, Nakuru, and Eldoret. This is because these urban centers are the country’s most experiential marketing hubs, boasting dense populations, dynamic companies across various sectors like banks, tech startups, retail, fashion, media, and manufacturing, and millions of consumers who rely on public transportation daily.

As a result, billboard advertising costs in these Kenyan cities can range from KES 350,000 to KES 650,000 per month for static billboards and from KES 1,000,000 to KES 2,500,000 per month for digital (LED) billboards.

We are dedicated to making billboard advertising in Kenya as accessible as possible, working with businesses of all sizes, from top industries to SMEs, to design, print, and install indoor and outdoor billboards across the country.

Types of Billboards in Kenya

While there are numerous types of billboards, let’s explore three popular options for the sake of the article

1. Bulletin Billboard (Link to the various categories)
2. Digital Billboard
3. Mobile Billboard

Bulletin Billboards:

These Bulletin billboards are the most widespread, towering at 48 feet wide and 14 feet high, captivating both drivers and pedestrians. Commonly found on:

• Expressways
• Highways
• Roads with heavy traffic, offer excellent brand visibility at strategic locations.

Expect costs to range from KES 250,000 to KES 700,000 per month, making them a comparatively affordable option. The price depends on location, production expenses, and the specific site you choose.

 Digital Billboards:

Dazzling the streets of Nairobi, Mombasa, and other bustling Kenyan cities, digital billboards showcase everything from telecom services to personal care products with dynamic displays. Strategically positioned in high-traffic areas, they captivate audiences and grab attention effortlessly.

The customizable nature and eye-catching visuals come at a premium. Monthly costs typically start at KES 1,000,000 and can easily climb to KES 2,500,000 or even higher based on factors like location, demographics, and the specific billboard features.

Mobile Billboards:

Mobile Billboards are of two types; “flex” (printed) and LED. As the name suggests, they deliver your message directly to your target audience, effortlessly navigating busy streets and major events.

Static (flex) mobile billboards offer cost-effective exposure, ranging from KES 50,000 to KES 100,000 per month. For the vibrant impact of LED mobile billboards, anticipate a range of KES 250,000 to KES 700,000, influenced by state, duration, and the number of vehicles involved.

Advantages of Mobile Billboards (Flex and LED) in Kenya:

• Reaching Untapped Locations: Unlike static billboards confined to specific sites, mobile units go where the action is. They can navigate bustling market streets, traverse rural areas, and even reach remote destinations, exposing your brand to audiences inaccessible through traditional billboards.
• Reduced Competition: With fewer mobile billboards compared to static options, your message stands out against less saturated media environments. This reduces “visual clutter” and increases the likelihood of capturing attention amidst busy Kenyan streets.
• Broader Audience Targeting: Mobile billboards act as roving ambassadors, captivating everyone from pedestrians in Nairobi’s vibrant city center to motorists on Mombasa’s coastal highways. This flexibility allows you to target diverse audiences across urban, suburban, and even rural locations, broadening your campaign’s reach beyond traditional billboard limitations.

Our Billboard Advertising Services in Kenya

At Alternative Adverts, we offer a unique approach to billboard advertising in Kenya. Through our platform, “website link”, you get access to an extensive network of over 5,000 billboards nationwide, from bustling cities to rural areas.

Unmatched Variety:

Choose from an array of options like:

• Unipoles
• Gantries
• Super 48-sheets
• Backlit
• Wall-mounted boards
• 96-sheets
• Bridge panels
• Bulletin boards
• Eye catchers,
• Wall drips etc.
• LED Billboards

Reaching Every Corner of Kenya:

We have strategic placements across all 47 counties, ensuring your message reaches your target audience, whether in Nairobi’s vibrant streets or Kakamega’s scenic countryside.

Billboard Installation:

Focus on your business while we handle the paperwork: fast-tracking permits with KEBS and other relevant regulatory bodies. Our expert teams efficiently install billboards nationwide within optimal timeframes.

Billboard Design

We offer no-cost billboard creative design, saving you resources and ensuring high-impact visuals that deliver your message clearly.

We also handle printing with meticulous attention to detail and quality, ensuring your brand shines.

Your Success is Our Priority:

At Alternative Adverts, we’re passionate about helping businesses thrive through impactful billboard advertising in Kenya. Our comprehensive solutions, combined with local expertise and a commitment to affordability, make us your perfect partner for success.

FAQ

How much does Billboard Advertising cost in Kenya?

So just how much are you charged on billboard ads?

Urban Reach: Secure prime placements in Nairobi, Mombasa, or other major cities for maximum visibility. Expect rates starting around KES 350,000 per month, potentially reaching KES 700,000 for prime locations.

Rural Reach: Extend your message to less densely populated areas. Rural billboards offer cost-effective exposure, with prices as low as KES 200,000 per month in some locations.

 What is the size of a Billboard in Kenya?

Image sizes for billboard advertising in Kenya are mostly seen on major highways and smaller streets.

High visibility: 12 meters by 10 meters (39.4 ft. x 32.8 ft.) for major roads and cities.

Flexible reach: 9 meters by 6 meters (29.5 ft. x 19.7 ft.) for smaller streets and suburbs. Unipoles and digital billboards offer varying sizes depending on location and technology.

How much does it cost to design a billboard material in Kenya?

Designing your billboard can significantly impact your campaign’s success. While costs vary based on complexity and individual providers, you can expect to pay in the range of KES 20,000 to KES 100,000 per concept in Kenya.

At Alternative Adverts, we understand the importance of making outdoor advertising accessible. That’s why we offer free billboard design as part of our commitment to affordability and simplicity. Our expert team will work with you to create a compelling visual that grabs attention and delivers your message effectively.

How much does it cost to print a billboard?

Before your design adorns a Kenyan street, you might be wondering – how much does it cost to print a billboard?

Vinyl reigns supreme as the printing material of choice for outdoor billboards, thanks to its weather-resistant qualities. For a classic bulletin billboard in Kenya, measuring 14′ by 48′ (roughly 700 square feet), and printing costs can range from KES 30,000 to KES 190,000.

Remember, this is just a ballpark estimate. The actual cost can vary depending on several factors.

Cost of billboard advertising in Nairobi

The cost of billboard advertising in Nairobi ranges from KES 350,000 to KES 650,000 per month for static billboards and from KES 1,000,000 to KES 2,500,000 per month for digital (LED) billboards.

Different types of billboard advertising

Indoor and outdoor advertising billboards types include but not limited to  1.Unipole Billboards 2.Gantry 3.Super 48sheet 4.48 sheet 5.Backlit 6.Wall mount Boards 7.96 sheets 8.Bridge panel 9.Bulletin boards 10.Eye Catcher 11.Walldrip etc. 12.LED Billboards